Doors to
the West

China NZ Business Forum
9 - 11 Sep 2019
Xi’an & Chengdu, China



The China Chamber of Commerce in New Zealand (CCCNZ) and the Municipal Governments of Chengdu and Xi’an are proud to announce a multi-sector trade mission to Chengdu and Xi’an, China, 9 – 11 September 2019.  “Opening Doors to the West” is part of a bilateral strategy to help New Zealand companies take full advantage of the unprecedented opportunity offered by the China New Zealand Year of Tourism (CNZYOT) 2019 to increase awareness in China during this special year.

The “Opening Doors to the West” business forums will build on the success of Prime Minister Jacinda Ardern’s inaugural state visit to Beijing and Hon. David Parker visit in April as China-New Zealand trade now valued at over $30 billion continues to grow.

Companies are welcome to attend the forums in Chengdu and Xi’an, joining fellow New Zealand businesses representatives, local Chengdu and Xi’an Official and business contacts, to gain valuable networking and learning opportunities.

Matchmaking and logistical support will be provided. Meeting dates and locations will vary depending on requirements, with most being regionalised to Chengdu and Xi’an, providing a great opportunity to leverage business development opportunities with fellow New Zealand exporters.

Participation in this trade mission includes:

  • A pre-mission market briefing seminar and mission briefing meeting, open to all potential participants
  • Pre-mission market approach assistance
  • Matchmaking services: opportunity identification, scheduling meetings, development of customised business itineraries, profiling of business guests and their objectives, meeting briefings
  • Market access to traders, importers, distributors/agents and partners
  • Coordination of city-to-city transportation and hotel bookings, intra-city transportation to arranged meetings and group events
  • Access to the “Opening Doors to the West Business Forums”, and “Night of New Zealand Gala Dinner and Welcome Ceremony
  • Assistance with translation and printing of business cards and product literature
  • Assistance with translation of company profile to Mandarin, and published profile within the Opening Doors to the West
  • Company profile published within the Opening Doors to the West forum business directory which will be distributed to Chinese buyers
  • Letter of Invitation to support your VISA application
  • Airline discount (subject to terms and conditions)

Please Note:

  1. The Opening Doors to the West Forum is a trade mission subject to approval and interest level among companies.
  2. Companies will be responsible for the cost of airline travel to and from China, accommodation, meals and visa expenses.
  3. Packages available including air ticket from New Zealand, or land only. See Packages

See Packages


8 September 2019 in Chengdu

Various times

Arrive Chengdu


Early check-in


Visit to Chengdu Research Base of Giant Panda Breeding


Lunch buffet


Freshippo (Hema), Ito Yokado


Welcome Banquet hosted by Municipal Government of Chengdu

The opening event of the mission and the opportunity to meet and network with local contacts and officials.

Greetings speech from Chengdu Municipal Government (Vice-Mayor Niu Qingbao)

Greetings speech from CCCNZ (Chairman David Wang)

9 September 2019 in Chengdu
MC: Yang Shaoping, Director, International Collaboration Centre, Chengdu Radio & Television




Official Welcome from Mr. Niu Qingbao, Vice-Mayor of Chengdu Municipal Government.


Greetings from Stephen Wong, Consul-General New Zealand Consulate-General Chengdu | Manatū Aorere

Covering Sichuan, Guizhou and Yunnan Provinces and Chongqing Municipality


Introduction to Chengdu

Learn the facts about this dynamic and growing capital of Sichuan Province – one of the most important economic, financial, commercial, cultural, transportation, and communication centres in Western China

Ms. He Li, Deputy Director of Chengdu Investment Promotion Bureau


On Macroeconomics in China

Tang Jiqiang, Professor of Finance and Economics at the Southwestern University of Finance and Economics


Chengdu Consumers – a natural opportunity for Kiwi Businesses

Learn why Chengdu is a natural hub with opportunities for Kiwi companies to target Sichuan consumers.

Jerry Clode, Founder, The Solution 


Morning Tea Networking Break


Panel Discussion 1 – New Retail in China

This panel will discuss how ecommerce is disrupting and changing traditional retail – and what this means to cities like Chengdu

  • Moderator: Mike Arand, China Business Development Advisor, NZTE
  • Parley Reynolds, Asia Marketing Manager, Moa Beer
  • Pic Picot, Owner and Founder, Pic’s Peanut Butter
  • Haiou Sang, General Manager, Chengdu Freshippo
  • Guifang Zhang, Sales Director, New Hope Dairy Group

Panel Discussion 2 – Innovation and Creativity

Chengdu, with a history of over 2,300 years has a reputation for creativity and innovation and this panel will explore more about what is happening in the innovation and creative space in Chengdu and throughout China.

  • Moderator: Andrew White, Trade Commissioner in Beijing, NZTE
  • Erick Haskell, President of International, Allbirds
  • Jane Jiang, CEO of Greater China and Korea, Les Mills
  • Jiulong Yin, Designer and Founder, Artlavie
  • Xiaobo Cheng, Managing Director and Founder, Lifang

Networking and matchmaking


Lunch buffet


Site visits to Chengdu Hamilton Luhu Primary School and Kindergarten or Tencent


Hotpot dinner in Broad and Narrow Alley

Explore Chengdu on your own and arrange own business meetings

10 September 2019 Chengdu to Xi’an/Xi’an Welcome


High speed train transfer to Xi’an


Tourism presentation


Banquet hosted by Ministry of Culture & Tourism and Shaanxi Provincial Government


Imperial Welcome Ceremony

The highlight of China New Zealand Year of Tourism with a New Zealand Night exclusive on Xi’an’s Old City Wall. This is normally reserved for heads of state and is a “once in a lifetime experience.”

11 September 2019 in Xi’an Opening Doors to the West Business Forum
MC: Lisa Li, Managing Director, China Travel Service (NZ) Ltd.




Greetings from CCCNZ Chairman David Wang


Welcome by Xi’an government


Video “New Zealand Story”


HE Clare Fearnley, New Zealand Ambassador to China


Video “NZ Ingenuity”


Keynote Speech “Doing business out of West”

Learn about doing business in western China with the economic evolution in the region by demystifying procedures with practical information from the Global Development Research Institute

Hua Wang PhD, Economics Professor, School of Foreign Studies XJTU, Xi’an Jiaotong University


Speech “Learn from first-hand experience about the differences of doing business in the West compared to the T1 cities in the East”

Ivan Kinsella Head of Corporate Affairs and Communications Zespri


Q & A with Ivan Kinsella


Panel Leveraging Tourism

In this session each speaker will give a quick overview of their sector and the relevance to Western China. If we regard tourism as system, we can greatly build on the value an economy drives from that system. The panel will examine using New Zealand market and sector specialists as an example of how we use tourism and a country brand to build bi-lateral trade, culture, tourism education and investment. The moderator will highlight opportunities and challenges for New Zealand businesses

  • Moderator: Mark Frood, International Market Development Manager, Auckland Airport


  • Stephen Lester, GM Sales & Market Development Ngai Tahu Tourism
  • Brendan Downey-Parish, GM CX, Technology & Data, Tourism NZ
  • Swallow Wang, Sales Director Asia, Christchurch International Airport
  • Qin Wan, Vice General Manager, Shenzhen China International Travel Service Ltd.

Product launch

NZ Food Basket’s “NZ Gourmet Food Tour“ by Auckland Airport and China Travel Service


Lunch and networking

Participants to be business-matched with local delegates at the lunch tables to network and learn more about Xi’an


Site visits

Xi’an Education City and Hang Tian School, affiliated with HSXJTU


Dinner buffet


Showcase Aotearoa

Showcase Aotearoa is a public event to promote New Zealand culture on Xi’an’s popular pedestrianised Grand Tang Mall with choreographed performances on the main stage by the Haka Experience group, Whanganui Brass Band and a New Zealand-China Boxing match with prized contenders, in celebration of China New Zealand Year of Tourism.

Wear your Silver Fern branded sporting gear in support!

Why attend?

Opening Doors to the West Business Forum can offer you the following opportunities:

  • Joining a trade mission opens doors giving delegates access they could not secure on their own
  • Sector trade site visits and consumer events (F&B and FMCG focus) are planned to showcase New Zealand products and services
  • Gain valuable networking and learning opportunities to leverage business development opportunities with fellow New Zealand exporters
  • Attend high-quality expert level industry workshops & meetings
  • Interact with leaders and experts from Chinese local companies and municipal governments
  • Gain a better understanding of the municipal governments policy to trade and investment
  • Hear case studies of successful traders locally and the path to productivity
  • Local site visits to observe the latest technology from both Chinese and international vendors.
  • Matchmaking session for each of the sectors coordinated with the local organisations and municipal governments
  • Gain a better understand of the evolving advanced technologies and the current regional Chinese market
  • Invite local partners to the Welcome Ceremony in Xi’an on 10 Sept as a “once in a lifetime opportunity” because this is a very special VIP event usually held for heads of state (they would not be able to attend such an event as a local and tickets must be reserved by the delegate)
  • Utilising CNZYOT as a platform to build closer relationships with the support of both governments


The New Zealand delegation will meet in Chengdu for the Opening Doors to the West Business Forum on 9 September 2019, then take the high speed train to Xi’an on 10 September 2019 to attend the highlight of CNZYOT, New Zealand Night with a Banquet and Welcome Ceremony exclusively for New Zealanders at Xi’an’s Old City Wall.  The Tang Dynasty Ceremony is normally reserved for heads of state and considered to be a “Once in a lifetime experience.” The day will culminate with a visit to Tang Paradise to support performances by the Brass Whanganui, Haka Experience and a NZ-China Boxing bout to celebrate China New Zealand Year of Tourism. This will be followed by the Opening Doors to the West Business Forum in Xi’an on 11 September.

Optional Morning session showcasing New Zealand products and services

  • Product Expo
  • Tourism exchange
  • B2B trade event
  • B2C public event (full day)

Afternoon session

  • Government officials Opening Remarks/ VIP speeches
  • Business Market overview with research, demographics and statistics
  • Separate sectors for industry panel discussions
  • Tourism, Agriculture, Education, Investment, IT, Food & beverage
  • Match Making sessions with key regional buyers



Xi’an is now an important city in northwest China with the economic revival of inland China’s central and central northwest region. It was probably the richest, most populous city in the world located during ancient times at the eastern end of the Silk Road and was the capital of some the early empires.  It was in 1974, following the chance discovery of the Terracotta Army by farmers digging for wells, that Xi’an was once again propelled onto the international map. Xi’an has become a major hub for research, software, services and tourism.  The Xi’an–Xianyang metropolitan area in Shaanxi Province has a population of 12.9 million.

Learn More

Chengdu has long been an important gateway to connect not only South and North China as a hub city but is now involved in the Belt and Road Initiative and the Yangtze River Economic Belt.  They have new policies to attract foreign investment, reinforcing Chengdu’s desire to do business with companies from around the world. Stephen Wong, New Zealand Consul-General’s geographic responsibilities include Sichuan, Yunnan, and Guizhou provinces, and Chongqing municipality) View NZTE Market Guide.

Learn More


Participants will register by sector and be responsible for their own travel arrangements with a comprehensive Business Forum package available, land only and discounted flight options.

Option 1:
Flights Included

From $3,198 based on single room
Twin share deduction $699

From $2,398 based on single room
Twin share deduction $699

Option 2:
Land Only

From $2,398 based on single room
Twin share deduction $699

07 Sep

Depart Auckland for Chengdu. (Sichuan Airlines at 20:30pm) - meals onboard

[Own travel plans]

08 Sep

Arrive Chengdu with local activities and cultural exchanges (L, D)

Arrive Chengdu with local activities and cultural exchanges (D)

09 Sep

Attend China-New Zealand Business Forum Chengdu (B, L, D)

Attend China-New Zealand Business Forum Chengdu (B, L, D)

10 Sep

Chengdu to Xi’an by high-speed and transfer to hotel. Banquet and Chang'an Impression Show - Tang Dynasty Grand Welcome Ceremony (B, D)

Chengdu to Xi’an by high-speed and transfer to hotel. Banquet and Chang'an Impression Show - Tang Dynasty Grand Welcome Ceremony (B, D)

11 Sep

Attend China-New Zealand Business Forum Xi’an (B, L, D)

Attend China-New Zealand Business Forum Xi’an (B, L, D)

12 Sep

Xi’an local activities and cultural exchanges (B, L, D)

Xi’an local activities and cultural exchanges (B, L, D)

13 Sep

Xi’an to Chengdu by high-speed and transfer to airport for Sichuan Airlines flight (B)

[Own travel plans] (B)

14 Sep

Arrive Auckland on Sichuan Airlines flight 3U8909 at 18:20pm

[Own travel plans]

Option 3 Xi’an only – 3 night package: $1058 based on single room. Twin share deduction $359

Option 4 Chengdu only – 2 night package: $858 based on single room. Twin share deduction $259

View full itinerary


For more information or to register, please contact Barb Boyce (0210 282 9757) or Tian (021 022 76958), office: (09) 375 1714, or email

Companies will be notified regarding their acceptance prior to 15 August 2019. Upon successful application, registration completion and payment for the optional packages will be due 15 August 2019.

Registration Form

Who's Involved

Opening Doors to the West” Supporters:

  • New Zealand Trade Enterprise
  • New Zealand China Trade Association
  • Tourism New Zealand
  • Asia New Zealand Foundation
  • Employers and Manufacturers Association
  • ExportNZ
  • Auckland Tourism, Events and Economic Development
  • Auckland Airport
  • Business NZ

Useful Info

People-to-people links

There will be a mentor programme matching each delegate with a CCCNZ member experienced in China business.

Community and cultural links continue to develop strongly and play a vital role in the New Zealand-China relationship. Chinese New Zealanders have contributed significantly to the development of New Zealand and also promote people-to-people links with China. Immigration, education, trade and tourism bolster these links.

New Zealand is a popular destination for Chinese students wishing to study overseas. China is New Zealand’s largest source of overseas students with over 40,000 Chinese student enrolments in New Zealand in 2017, and is a significant source of foreign investment.

China is New Zealand’s second-largest international visitor market and most valuable in terms of holiday visitor spend.

The market is undergoing a shift towards Free Independent Travellers (FIT) as Chinese become more confident about organising their own trips and seek fresh, unique experiences.

Mission Overview

8 Sept (Chengdu)
Arrive Chengdu

9 Sept (Chengdu)
Morning Forum
Exclusive lunch function
Afternoon site visits

10 Sept (Chengdu-Xi’an)
Transfer to Xi’an
Welcome Ceremony exclusively for New Zealanders on Xi’an’s Old City Wall, Tang Dynasty Welcome Ceremony hosted by China’s Ministry of Culture and Tourism

11 Sept (Xi’an)
Morning site visits
Exclusive lunch function
Afternoon Forum
New Zealand Night on Xi’an’s pedestrian Great Town Hall Street to showcase Aotearoa with a NZ products to consumers (B2C). Cultural performances for CNZYOT by Brass Whanganui Band and Haka Experience on centre stage in the evening, along with a NZ-China Boxing bout.

Please note: This is a tentative programme and subject to change


All participants (including organisers, sponsors, invited speakers) are requested to register for the conference. The travel package include registration fee and there may be a surcharge for additional delegates.

Registration includes all Forum activities, receptions and company profile with contact details in the Forum programme.  The entire delegation including Speakers are encouraged to join the Welcome Ceremony on 10 September 2019.

Travel and accommodation

We have already collected the information about travel, hotels, weather and negotiated special rates for the delegation.  Contact Kevin Sun, phone (09) 375 1711 or email for all travel enquiries.

China visa

To avoid uncertainty, participants are advised to apply for a visa as early as possible. It is recommended to apply for a Chinese visa at least 1 month in advance. CTS Tours will arrange a China visa for all those booking travel packages and will provide the application with each booking.

Dress code

Business casual dress during the Forum and for formal business in China, conservative suits are the norm for men and women, with ties commonly worn. New Zealand branded apparel (All Blacks to support the World Cup) is suitable for the Welcome Ceremony and New Zealand night in Xi’an.


Chengdu weather from September onwards gets cooler and cooler with the average high temperature around 26°C (79°F) only. The climate will be noticeably less humid too, with an average rainfall of 119 mm and the occasional heavy fog in the morning.

Xi’an weather becomes cooler in September at the beginning of autumn. In early September, it is still warm with the highest temperature at about 25°C (77°F). On sunny days, the weather bright and clear, and the wind is gentle and comfortable.

Mid-Autumn Festival is 13 September and the Lintong Pomegranate Festival in Xi’an will be held from Sep 10th to 20th.


For New Zealanders, aspects of the Chinese culture are familiar thanks to a large Chinese population in New Zealand and the vibrancy of the culture itself. At a basic level at least, we know about Chinese customs, language, music, arts and notably cuisine. But for many New Zealanders, the experience of China firsthand results in culture shock. The ground rules of Chinese business culture are very different to those of the West – business relationships are much more personal than in New Zealand, the principle of reciprocity is important and Chinese look for signs of respect for rank and seniority. The Chinese people take great pride in their culture and history. They have shared a common culture longer than any other group on Earth. The Chinese writing system, for example, dates back almost 4000 years. The concept of being Chinese is a cultural concept, not one based on race. To speak and behave like the Chinese and accept their cultural values is to be Chinese. There are 56 known ethnic groups in China.

Confucius was an esteemed Chinese thinker and social philosopher whose teachings and philosophy have deeply influenced Chinese thought and life. Confucianism focuses on individuals governing themselves first. It promotes the idea that once everyone has a high level of moral values, then an orderly society will follow.


China’s economic growth has averaged nearly 10 percent – three times the world rate – over the past 25 years, turning a once stagnant economy into one of the most powerful economic forces of the 21st century. This growth, when combined with the world’s biggest population, means China is already the world’s second largest economy. Also the OECD has predicted that China’s average near double-digit growth will continue for “some time”, lifting Chinese incomes and potentially creating the world’s largest market. China’s growth is also having an impact on world markets. Demand among Chinese for consumer products and food and beverages has grown along with the economy and the emergence of an urban middle class. The US Foreign Agricultural Service has estimated that 45 million people in China can afford imported foodstuffs. This is expected to change dramatically over the next decade as more Chinese begin to enjoy the fruits of the country’s economic boom. The Chinese Government still plays a direct hand in the economy through its fi ve-year programmes that set economic goals, strategies and targets. But private businesses produce more than half of GDP and most of China’s exports. They also create most new jobs.

More useful information can be found

More About CCCNZ

China Chamber of Commerce in New Zealand along with New Zealand Māori Tourism and China Travel Service Group have been the driving force of this multi-sector trade mission whilst organising support from national organisations; New Zealand Trade Enterprise, Business NZ, Asia New Zealand Foundation, Auckland Airport and regional councils to participate in the Business Forum. It will be held in Xi’an and Chengdu, China, 9 – 11 September 2019, hosted by the municipal governments of Xi’an and Chengdu, in conjunction with CNZYOT, which also marks the 70th anniversary of the founding of the PRC.  The Ministry of Culture and Tourism will host a special Tang Dynasty Welcome Ceremony at Xi’an’s Old City Wall exclusively for New Zealanders, with Business Forum delegates invited as distinguished guests.

Members engaged in diverse industries covering many areas of trade, dairy, tourism, processing, shipping, airlines, timber real estate, education, forestry, science and technology, finance and insurance. The 100+ members work together to raise the chamber’s profile here to promote bilateral communication and cooperation between China and New Zealand.

Chairman is Mr. David WANG Lei, the CEO- Managing Director, Bank of China (NZ) Ltd. with Yuefeng Huang, Economic and Commercial Counsellor as Honorary President, CCCNZ Advisory Board members are Raymond Huo, MP, Dr. Yang Jian, Sir Pita Sharples KNZM CBE, Stephen Jacobi, Martin Thomson and Sir Henry van der Heyden